Partnership to Support Community Engagement and Wellness Throughout Metro Atlanta
ATLANTA (September 27, 2022) – The Atlanta Hawks and CareSource, a leading nonprofit health plan, today announced a multi-year agreement that includes initiatives focused on the health and wellness of the Atlanta community and underserved families. Throughout this integrated partnership, CareSource and the Hawks will work together to make a meaningful impact in Atlanta. As part of the agreement, CareSource will be designated as proud partner of the Atlanta Hawks and College Park Skyhawks and their branding will be featured throughout the award-winning State Farm Arena.
“We are excited to partner with a committed and community centric organization like CareSource. This partnership will allow us to serve as a greater resource to metro Atlanta families,” said Michael Drake, Senior Vice President of Global Partnerships, Atlanta Hawks. “It is valuable to find a partner that aligns with our mission to provide impactful and transformative resources to families, and we are excited to work with CareSource to better the lives of those here in Atlanta and College Park.”
Through this partnership, the Hawks and CareSource will host dedicated events focused on giving resources and knowledge to local parents and families. CareSource believes that good health requires more than just quality healthcare, which is why they partner with organizations and nonprofits across the state, working to provide support to some of Georgia’s most vulnerable families.
“At CareSource, we know that health is not only impacted by what happens in a doctor's office, or in times of sickness, but also from where people live, work and go to school. There are many things that contribute to a person being healthy, which is why we try to address the overall health of our members,” said Jason Bearden, Georgia Market President, CareSource. “We are thrilled to announce this partnership with the Atlanta Hawks, and excited to continue to invest in the health and well-being of Atlanta families.”
In addition to in-arena branding and community events, CareSource will be the presenting sponsor of Hispanic Heritage Night on Tuesday, March 28 as the Hawks take on Cleveland. CareSource will also participate in activations that support the Skyhawks and their fans. This kicks off with being the title sponsor of the Skyhawks’ Back To Basketball event at Welcome All Park on Saturday, Oct. 1. To register for the event, click here.
About the Atlanta Hawks
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2022-23 regular season, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.
About the College Park Skyhawks
Home to the world’s most traveled airport in Hartsfield-Jackson Atlanta International and Georgia’s newest convention center, the Georgia International Convention Center, the city of College Park is the home of the Atlanta Hawks’ NBA G League affiliate, the College Park Skyhawks. The Skyhawks host games at the Gateway Center Arena at College Park, a 3500-seat multipurpose sports and entertainment venue, that is the premier event facility in south Atlanta. Owned and operated by the Atlanta Hawks, the Skyhawks ownership team also includes Grammy Award-winning recording artist, hip-hop superstar and College Park native 2 Chainz. Season-Ticket Memberships are on-sale now! Founding Members will experience exclusive benefits, such as VIP Member Events, discounts on Skyhawks merchandise, and a personal contact in the front office. To find out more, email firstname.lastname@example.org, visit www.cpskyhawks.com or call 404-878-3370.