When Is A Deal Really A Deal?
Think youâre getting a good price? Look more closely. Manufacturers and retailers have ways to make you think youâre getting a great deal when in fact youâre not. Hereâs how to tell.
Itâs important to know the regular price of the items you buy most. To help, use a cheat sheet to compare prices every time you go to the grocery. The next time your childâs favorite cereal is âon saleâ youâll know if itâs a good deal.
Download this cheat sheet and start tracking this weekend.Grocery Price Tracker
Don't Be Swayed By Special Sales
Many stores have special sales to make it seem like the more you buy, the more youâll save. For example, a â10 for $10â sale may have a few items that are a great deal for the price of a dollar. But other items included in the sale may not be such a great deal. Most of the time you donât have to buy all the items to get the sale price. Ask the store manager to make sure.
Compare The Price Per Ounce
Because products come in various sizes, itâs important to compare prices per ounce to determine the better deal. The price per ounce is usually stated on the shelf tag next to the overall price. Hereâs an example comparing two cereal boxes:
- 24 oz. box of cereal = $4.50 ($4.50 / 24 oz. = 19Â¢ per ounce)
- 12 oz. box of cereal = $3.00 ($3.00 / 12 oz. = 25Â¢ per ounce)
At $4.50, the larger 24 oz. box is the better deal at 19Â¢ per ounce.
Beware Of Misleading Product Packages
Again, this is another an important reason to pay attention to the price per ounce or unit. The packaging may claim youâre getting â20% moreâ to make you feel like youâre getting a better value, when in fact the price per ounce isnât a great value. This is also true with cleaners, such as laundry detergent. For example, the bigger discount bottle may seem like a better deal than the smaller bottle. But the smaller bottle could be a concentrated liquid that might clean more loads of laundry in the end.
Look Up And Down Shelves
Store managers will put the items they want you to buy right at eye level. Although it may be marked with a bright sale tag, check for similar items nearby. You can usually find a less expensive option on the very top or bottom shelves.
Coupon Savings Aren't Always The Better Deal
Just because you have a coupon for a name brand doesn't mean youâre getting the better deal. Check what the final cost will be compared to buying the store brand instead. It might be better to save the coupon for another week when the name-brand item goes on sale.